Business Coaching Inspired
by Reality and Real Results
Our approach is not business as usual.
Getting SEO or a beautiful website is great. But the consultants who deliver those outcomes won’t typically guarantee increased revenue or new customers. Why? Because their narrow focus makes it too risky (for them).
We’re different. Our focus is on you — the business owner — and your whole business. We don’t decompose your business mission or issues or processes to match our niche.
Informed by advanced technology, whole system thinking, coaching science, and deep business experience, our goal is simple:
Help you achieve dramatic increases in revenue while preserving your work-life balance.
Our Mission
Empowerment, Growth, Balance
Your Empowerment
Empower you to work on — not in — your business.
We are not consultants. Consultants give you the fish; we teach you to fish. We love working with committed SMB owners who want to realize a new vision for their business and opportunities for growth.
Your Growth
Radically increase your profit/revenue.
You already have a successful business. Taking it to the next level is not rocket science. But growth requires the smart application of a few business secrets that most marketing strategists either don’t know or don’t know how to implement.
Your Work-Life Balance
Get you your life back.
Most SMB owners are overwhelmed, and you might already be working 60+ hours a week in a volatile economy. We turn the fantasy of achieving dramatic growth while working less into reality. Your business grows sustainably, AND you get your life back.
Principles of Engagement
Work should be serious, fun, and results-oriented. We commit to that, and more.
We commit to your business
The growth of your business will happen, but it requires time and energy (no miracles).
We are 100% committed to you. As the SMB owner, you must consistently commit to our jointly crafted process.
Together we find solutions
Why don’t we just hand you the solution?
A) You built your business and know it better than we do;
B) Your own empowerment and growth are the foundations for strong, long-term outcomes for your business.
We enable, we don’t dictate.
Agile, Continuous Improvement
We don’t believe in static plans. Market conditions change, and so must plans and execution.
We use adaptive, continuous improvement methods to get you fast, reliable growth.
Whole System Thinking
Most consultants decompose complex business systems to focus on one or two areas matching their expertise (example: SEO).
We look at all the integrated aspects of your business, enabling us to achieve compound profit growth results.
We eliminate your financial/time risk
We know every dollar and minute counts, and we believe in our system and track record.
That allows us to offer full risk reversal via a 200% ROI guarantee. In writing. 99% of coaches avoid guarantees. We invest in your success.
Coachs’ skin in the game
We shoulder your risk burden and help with cash flow constraints through an optional contingency fee arrangement.
It’s a revenue share — based only on new revenue we generate with you – that can reduce your out-of-pocket expense.
Four Phases to the
Business Growth Approach
A sharp, prioritized process aided by advanced technology and brilliant coaching.
Assessment
With advanced technology and coaching interviews that honor your success and work, we assess your business’ growth potential. You discover how much you stand to gain. And we help you get clarity on your vision and mission, the foundation of your business.
Implementation Plan
We co-create a 12-to-18-month plan that outlines how your business will reach its potential. The plan incorporates 40+ business strategies that drive plan execution. Each step of the plan is staged and prioritized to optimize both efficiency and revenue growth.
Weekly Productivity Sessions
At our weekly coaching sessions, we set SMART* goals based on the implementation plan, and we track your progress. Each week you commit to 4-6 hours of work to meet the goals set. With an agile approach, we adjust the plan to accommodate shifts in the market or business.
*Specific, Measurable, Attainable, Relevant, Time-Bound
Reviews and 24/7 Support
Each quarter and annually we meet to analyze activity and progress for that quarter. We identify and fix any issues around strategy, execution or morale. To facilitate progress, we provide coaching support anytime and a vast library of marketing resources for all coaching clients, available 24/7.